Ready to explore the vibrant shopping scene in Rome? You’ve come to the right place! I’ve poured my heart and soul into this guide, drawing on years of personal experience and countless hours of research.
Rome Shopping: Essential Tips
Ever wondered about the best areas to shop in Rome? Or where to find local treasures and iconic souvenirs? This section has all the answers!
Where to Shop in Rome
Rome boasts a diverse and exciting shopping landscape, catering to every taste and budget. Whether you’re looking for luxury brands, unique boutiques, or charming vintage finds, there’s a neighborhood just for you.
Shopping Near the Spanish Steps: Fashion’s Playground
This area pulsates with the energy of high-end fashion, boasting a dazzling array of shops. From iconic names like Gucci and Prada to local gems like Fausto Santini, you’ll find everything your heart desires. But it’s not just for the elite! Smaller, more affordable shops offer something for everyone.
This is where Romans themselves love to shop, flaunting their style and enjoying the vibrant atmosphere. Want a more in-depth look at the Spanish Steps shopping scene? Head over to my dedicated page for all the details and recommendations!
Around Piazza Navona: A Journey Through History
Piazza Navona is a masterpiece of Baroque architecture, but its charming side streets hold treasure troves of unique shops. The enchanting via del Governo Vecchio is a haven for quirky boutiques and vintage finds, while the historic via dei Coronari, once known for its antique dealers, still brims with charm.
Whether you’re hunting for unique treasures or simply soaking up the enchanting ambiance, a stroll through these streets is a must-do on any Rome shopping adventure.
Monti: A Bohemian Paradise
For a taste of authentic Roman charm, Monti is the neighborhood to explore. Forget the big chains and embrace the local character. Charming cobblestone streets, inviting cafes, and a vibrant mix of boutiques offer a unique shopping experience.
Monti also boasts a rich history, being one of Rome’s oldest neighborhoods. The area is dotted with antique shops, offering a glimpse into Rome’s past. Explore the best shopping streets, including via del Boschetto, via dei Serpenti, via Urbana, and via Panisperna.
By the Vatican: A Blend of Luxury and Local
Via Cola di Rienzo is a major shopping artery connecting the Vatican to Piazza del Popolo. Here, you’ll find bigger brand names like Tiffany’s and Coin, but venture into the more residential Prati neighborhood, and you’ll discover a world of hidden gems.
Prati is known for its upscale residential atmosphere, grand buildings, and a mix of chic boutiques and innovative shops. Take a leisurely stroll through its charming streets, like via dei Gracchi and via degli Scipioni, and uncover a different side of Rome.
Rome Shopping Calendar: When Are the Sales?
Italy’s sales, known as “Saldi”, are a twice-a-year extravaganza, with winter and summer sales bringing out the bargain hunter in everyone!
Summer Sales: Typically starting on the first Saturday of July, they run through most of August.
Winter Sales: These begin on the first Saturday of January and continue through most of February.
Shop hours are a bit different in Italy. Shops often take a break for “siesta”, usually from 1-3/4pm, and are typically closed on Saturday afternoons and Sundays. So plan your shopping excursions accordingly!
Rome Shopping Guide: Where to Find the Perfect Pair
Rome is a shoe lover’s paradise, with a fantastic selection of footwear to suit every taste and budget.
Shopping for Shoes Around the Spanish Steps:
The area around the Spanish Steps is a treasure trove for shoe lovers. From renowned brands like Prada and Gucci to local favorites like Fausto Santini, you’ll find a wide range of styles to choose from. But if you’re looking for something a bit more affordable, Spanish brands like Geox and Camper offer stylish and well-made shoes.
My Favorite Shoe Boutiques in Rome:
Scarpe Diem: “Useless but beautiful shoes” is their motto, and they deliver on that promise! Find them behind Piazza Navona, on Via di Parione 40.
Fausto Santini on via Frattina: Chic, unique, and exquisitely crafted with the finest leather, Fausto Santini offers shoes and handbags that are simply stunning.
Fausto Santini Outlet (oh yes!): Run by the original Giacomo Santini, Fausto Santini’s father, this outlet offers great deals on the brand’s iconic footwear. Find it near the Monti neighborhood, on Via Cavour 103.
Mencucci boutique: Right next door to the Santini outlet, Mencucci offers a blend of clothing and shoes.
L’Autre Chose: Near the Pantheon, this boutique is known for its beautifully crafted shoes and bags. Their footwear is both stylish and comfortable, offering lasting quality. Find them at Piazza Campo Marzio 9-11.
Navigating the Italian Shopping Experience
Shopping in Italy can be a bit different from what you may be used to. Keep these points in mind to ensure a smooth and enjoyable shopping experience:
- Customer service: Don’t be surprised if you encounter sales staff who seem less enthusiastic or attentive than you’re used to. It’s simply a cultural difference. However, don’t hesitate to ask for help if you need it. You may be pleasantly surprised by some truly friendly and helpful staff.
- Merchandise on display: In some traditional shops, merchandise isn’t always on display. You’ll need to ask for what you’re looking for. This might seem unusual, but don’t feel pressured to buy if you’re not interested.
- Trying things on: In some cases, especially in older shops, you may not be allowed to try things on, particularly sweaters, blouses, or lingerie. This is slowly changing, but it’s something to be aware of.
- Exchanges and returns: Be prepared for some challenges when it comes to returns and exchanges in Italy. Cash refunds are rare, and credit card returns can be a lengthy process. If a shop allows exchanges, it will likely be within a limited timeframe and require the original packaging.
Embrace the unique shopping experience in Rome and remember to enjoy the journey! With a little patience and flexibility, you’ll find amazing treasures and create memories that will last a lifetime.