Dolce & Gabbana has opened a stunning new boutique in Rome’s iconic Piazza di Spagna, showcasing their signature style with a unique twist. The “Modern Baroque” boutique seamlessly blends classic Italian architecture with cutting-edge technology, creating an immersive experience for visitors.
A Symphony of Marble and Mosaics
Stepping into the boutique is like entering a lavish microcosm. The interior is dominated by bold shades of gold, red, and white, creating a dramatic and opulent atmosphere. Custom-made chandeliers hang from the ceiling, casting a warm glow over the space. The marble, a key element of the design, is used extensively throughout the boutique. From the floors to the walls and columns, the rich, veined slabs create a sense of grandeur and history, evoking the architectural masterpiece of Borromini’s Palazzo Spada.
Paying Homage to Roman History
The boutique’s design pays homage to the rich history of Rome. Latin phrases, engraved in gold mosaics, adorn the walls, showcasing the timeless wisdom of ancient thinkers like Seneca and Catullo. The ceiling mosaic features a portrait of the she-wolf, the iconic symbol of Rome and mother of Romulus and Remus, crafted by local artisans. These details serve as a powerful reminder of the city’s enduring legacy.
A Digital Gallery of Divine Proportions
Ascending the monumental marble staircase, you reach the second floor where a truly unique experience awaits. This “digital gallery” is inspired by the Vatican’s Sistine Chapel and Gallery of Maps, offering a glimpse into a digital paradise. LED lights and monitors cover the walls and ceiling, bringing mythological figures and angels to life in a mesmerizing display. The rhythmic sounds of Gregorian chants enhance the immersive experience, transporting visitors to a different realm.
A Celebration of Beauty and Love
The gallery’s design is further enhanced by the mirrored wall, reflecting the extravagant ceilings above. Three circular mosaics in Azul Boquira marble feature graceful cherubs and the words Paradiso, Bellezza, and Amore – a celebration of beauty, paradise, and love. The gallery seamlessly flows into a space filled with collectible pieces and jewelry showcased in brass display cases. Velvet seats in shades of green and coral provide a touch of luxury and comfort, inviting visitors to linger and appreciate the beauty surrounding them.
A Touch of Warmth and Elegance
The boutique’s design incorporates three different types of wood – Ebony, Red Gum, and Canaletto – adding a touch of warmth and traditional elegance to the space. Each detail, from the custom-made furniture to the exquisite marble, is meticulously crafted to complement the boutique’s location and the brand’s unique connection to Rome.
A Contemporary Interpretation of Baroque Splendor
The boutique’s design embodies the spirit of Rome – lavish, baroque, and hyper-realistic. It’s a testament to the enduring power of Italian craftsmanship and design, infused with a contemporary flair. Dolce & Gabbana’s “Modern Baroque” boutique is not just a store but an experience, a celebration of Rome’s rich history and cultural heritage, reimagined for a modern audience.
