Rome, the eternal city, is embarking on a bold new journey to redefine its place in the global tourism landscape. The Strategic Tourism Plan for Rome 2019> 2025, unveiled at the “La Nuvola” Convention Center, lays out a roadmap to transform Rome from a city steeped in history to a dynamic, multifaceted metropolis, attracting visitors with its vibrant culture, innovative spirit, and captivating beauty.
This ambitious plan is not just a collection of ideas, but a participatory effort born from the collective wisdom of various stakeholders. The plan, which was created through a comprehensive process of community engagement and expert consultation, was born from the desire to manage the tourism phenomenon in a sustainable and balanced manner. Representatives from the city’s cultural and business sectors, academia, and non-profit organizations contributed their insights, shaping the plan into a collaborative vision.
The plan emphasizes the need to elevate the city’s tourism offering to a higher quality standard, ensuring a sustainable balance between visitor needs and the well-being of residents. It aims to address the challenges of overtourism while maximizing the city’s economic potential and safeguarding its rich cultural heritage.
Building a Brighter Future for Rome
The Strategic Tourism Plan focuses on key pillars to ensure Rome’s sustained growth and international prominence:
- Attractiveness: Rome’s allure extends far beyond its historical landmarks. The plan aims to highlight the city’s modern vibrancy, showcasing unique events, artistic experiences, and diverse cultural offerings to attract a wider audience.
- Accessibility: The plan prioritizes sustainable mobility options, making the city easier to navigate. It also aims to improve multilingual signage and enhance the public transportation system.
- Competitiveness: The plan promotes strategic investments and close collaboration between the city and the private sector, to create a thriving tourism ecosystem.
- Management and Innovation: Rome is embracing data-driven decision-making to better understand and respond to visitor needs. The plan will utilize digital tools to monitor visitor trends, optimize resource allocation, and ensure a seamless experience for everyone.
- Sustainability and Inclusion: Rome is committed to balancing tourism with the well-being of its residents. The plan promotes sustainable practices, fosters inclusivity, and aims to create a more harmonious coexistence between tourists and locals.
- Incoming and Hospitality: The plan introduces “Stamp Made in Rome” which is a certification program that promotes high-quality accommodation and hospitality experiences. It also emphasizes the importance of effective visitor services, ensuring a welcoming and memorable stay for all.
Transforming Rome into a World-Class Destination
To effectively implement the plan, the city has adopted a multi-pronged approach, incorporating various tools and initiatives:
- A Destination Management Organization (D.M.O.) will be established to foster cooperation among all stakeholders in the tourism sector.
- The city’s website, “turismoroma.it,” and the mobile application “Discover Roma/What to do in Rome” will provide comprehensive information and guidance for visitors.
- The “Roma Pass,” a popular tourist card, will be enhanced to provide even greater benefits for visitors.
- An extensive network of Information Points, thematic itineraries, digital information systems, and mobile communication tools will ensure seamless communication and access to information for tourists.
- The plan promotes the creation of a “Tourist Observatory,” utilizing data analytics to track visitor trends, monitor destination reputation, and make informed decisions for future tourism development.
- To ensure a positive experience for both visitors and locals, the plan will involve local residents in the tourism process, engaging taxi drivers, local police, and public transportation personnel in welcoming and assisting visitors.
The Strategic Tourism Plan for Rome 2019> 2025 is a testament to the city’s commitment to progress and innovation. It represents a collaborative vision for the future, where Rome’s rich history and cultural heritage converge with modern dynamism, solidifying its place as a top global destination.
