Italy, particularly Rome, has long been a fashion powerhouse, rivaling France for the title of Europe’s most stylish city. A stroll through any Italian town, big or small, reveals a passion for fashion deeply ingrained in the culture.
Milan vs. Rome: A Fashion Face-Off
While Milan has long held the title of “fashion capital,” with its iconic Via Montenapoleone and renowned fashion shows, Rome is emerging as a serious contender. Rome’s haute couture collections and countless boutiques are attracting fashion enthusiasts from around the world. The city’s rich history, evident in its timeless architecture and cultural heritage, has undeniably shaped its sense of style.
Fashion in Ancient Rome
Even in ancient times, Romans were known for their exquisite taste and flamboyant attire. Juvenal, a Roman poet, observed in the 2nd century AD that Romans dressed beyond their means, highlighting the importance of appearance in their society. This tradition of expressing oneself through fashion continues to this day, where Romans prioritize looking good and making a “bella figura”.
The Roman Fashion Houses
Rome boasts several of Italy’s top fashion houses, including Valentino and Fendi, whose creativity has been fueled by the city’s beauty, culture, and vibrant spirit. While Milan focuses on prêt-à-porter (ready-to-wear), Rome excels in haute couture (high-fashion), with renowned designers like Sorelle Fontana, Gattinoni, and Renato Balestra.
AltaRoma: A Celebration of Haute Couture
AltaRoma, a prominent fashion organization, plays a crucial role in establishing Rome’s position as a major fashion force. Their AltaRomAltaModa event brings together established and emerging designers to showcase their haute couture collections. This annual event, which combines fashion with cinema and television, promotes Rome’s fashion scene and its global image.
Fashion in the Streets of Rome
Rome’s fashion scene is not limited to exclusive events. The city itself is a living fashion runway, with locals and tourists alike embracing the latest trends. From the trendy boutiques of Piazza di Spagna to the fashion schools and fashion shows scattered throughout the city, fashion is everywhere.
Shop Until You Drop: The Fashion Paradise of Rome
The area surrounding the Spanish Steps is a shopper’s dream, with streets like Via dei Condotti, Via Borgognona, Via del Babuino, and Via Sistina offering a treasure trove of fashion, art, and antiques. This vibrant shopping district draws both locals and tourists, reflecting fashion’s universal appeal.
Where to Shop in Rome: A Guide to Fashion Boutiques
Here are some of the most popular boutiques and fashion labels found in the heart of Rome’s fashion district:
Giorgio Armani
* Address: Via Condotti 77
* Tel: 066991460
* Open Hours: 3-7pm Mon; 10am-7pm Tue-Sat.
Emporio Armani
* Address: Via del Babuino, 140
* Tel: 0636002197
Armani Jeans
* Address: Via del Babuino, 70a
* Tel: 0636001848
Max Mara
* Address: Via Condotti 17-19a
* Tel: 066922104
* Open Hours: 3.30-7.30pm Mon; 10am-7.30pm Tue-Sat.
Branches:
* Via Fratina 28
* Via Nazionale 28-31
* Via Cola di Rienzo 273
This is just a glimpse into Rome’s thriving fashion scene.
