Rome isn’t just about ancient history and world-famous gelato. It’s also a shopping haven, with something for every taste and budget. Whether you crave high-end fashion, unique vintage finds, or simply a bargain, Rome’s streets and malls are ready to satisfy your shopping desires. Let’s dive into the city’s vibrant retail landscape, from its iconic shopping avenues to its hidden gems.
High-Street Heaven: Via del Corso
Via del Corso, a bustling artery slicing through Rome’s historic center, is the ultimate destination for mainstream fashion lovers. Located just steps from the iconic Spanish Steps, this lively street buzzes with energy, especially on weekends. It’s home to flagship stores of renowned brands like H&M, Zara, and Gap, ensuring a satisfying shopping experience for budget-conscious shoppers. For those seeking a touch of luxury, designer brands like Sisley, Miss Sixty, and Diesel offer their latest collections. Sport enthusiasts will find their paradise here, with Nike, Adidas, Puma, and Lacoste stores lining the street. And, since July 2016, even AS Roma fans can proudly flaunt their team spirit at the new AS Roma Store. Finally, for all your beauty needs, Sephora, MAC, and Italy’s own Kiko Cosmetics are here to pamper you. Nestled within Via del Corso, you’ll find the charming Galleria Alberto Sordi, a hidden gem housing some of the city’s best shops.
Luxury Lane: Via dei Condotti
If high fashion is your passion, Via dei Condotti is your holy grail. This glamorous street, starting from the picturesque Piazza di Spagna, is lined with the prestigious boutiques of the world’s most celebrated fashion houses. Giorgio Armani, Miu Miu, and Dolce & Gabbana beckon with their exquisite collections. Here, you can snag the coveted “it bag” from Salvatore Ferragamo or indulge in a piece of Tiffany & Co.’s timeless elegance. Footwear fanatics will be in heaven, with Jimmy Choo, Church’s, and Tod’s catering to their every desire. Don’t miss the chance to admire the eye-catching window displays that showcase the artistry of fashion. Prada and Dior’s alluring creations are a visual treat, while Louis Vuitton’s mesmerizing digital staircase attracts selfie enthusiasts and Instagram addicts. At the end of Via dei Condotti, you’ll encounter the majestic Palazzo Fendi, a five-story complex that seamlessly blends boutique and art gallery. Here, you can explore original sketches and photographs by Karl Lagerfeld, as well as a stunning collection of artworks and sculptures from around the globe.
Trendy Finds: Via Cola di Rienzo
Escape the hustle and bustle of the city center and head towards Via Cola di Rienzo, a vibrant commercial street in the Prati neighborhood, just a short walk from the Vatican. Here, you’ll find a diverse mix of brands catering to various tastes and budgets. Luxury names like Max Mara, David Naman, Liu Jo, and Stefanel share space with mid-range stores, offering a wide range of options. Lingerie and hosiery enthusiasts will be delighted by the presence of Intimissimi, Tezenis, and Goldenpoint. Teen shoppers can find trendy and affordable fashion at Subdued and Brandy Melville, or even snag a bargain at one of the vibrant street stalls lining the pavements.
A Retail Haven: COIN
No discussion of Via Cola di Rienzo is complete without mentioning COIN, a one-stop department store where you can indulge in a retail extravaganza. Fashion, beauty, and homeware, all under one roof! You’ll find the best brands, a Nespresso concession for your caffeine fix, and a gourmet food hall to satisfy your hunger pangs.
Vintage Vibes: Via del Governo Vecchio
If you crave unique and unusual treasures, step onto the charming cobbled street of Via del Governo Vecchio, just a stone’s throw from Campo de’ Fiori and Piazza Navona. This street is a haven for vintage enthusiasts, where you can uncover hidden gems in charming boutiques overflowing with premium leather goods. Omero & Cecilia, with its enticing display of vintage items spilling onto the street, is a must-visit. Cinzia offers a captivating selection of vintage homeware, while Kolby, our favorite boutique, boasts exquisite Italian leather brogues, stylish knitwear, and sharp accessories. Don’t forget to browse the shelves of Altroquando, a captivating bookshop that straddles both sides of the street, adding an intellectual touch to your vintage adventure. And while you’re in the area, be sure to explore the nearby Via dei Coronari, renowned for its beautiful antique shops, where you might find the perfect souvenir to take home.
Artisanal Allure: Monti
Escape the tourist crowds and head to the cool and trendy neighborhood of Monti, a haven for artisanal crafts and bespoke items. Kokoro, a charming store, is a must-visit for its unique line of handmade women’s clothing. For homeware enthusiasts, Boschettotre offers fun and modern home accessories with impeccable taste, while Estremi captivates with its bohemian flair, featuring patterned fabrics, rustic furniture, and tactile ceramics. Vintage lovers will be in their element at Pifebo, Pulp, and King Size, but be sure to venture further, as the neighborhood is teeming with vinyl, retro, and vintage shops. For a refined shopping experience, visit LOL, where fashion, art, and design seamlessly blend into a stylish package. If you have a few extra hours before catching your train at Termini Station, Monti is the perfect place to indulge in some unique and unforgettable shopping.
Luxury & Gastronomy: PZA
Looking for a luxurious shopping experience? Head to PZA, a multi-brand luxury department store just steps away from the Trevi Fountain. This retail paradise offers a curated selection of the finest brands in home & design, cosmetics, beauty care products, and luxury footwear. From American Outfitters and Acne to Church’s, McQueen, Prada, Chloè, Bottega Veneta, Bulgari, Artemide, and Hays, you’ll find something to satisfy your discerning taste. And when you need a break from the shopping frenzy, indulge in a culinary journey at one of the exceptional food halls. Savor the delights of chef Riccardo Di Giacinto’s MadeITerraneo restaurant or enjoy a breathtaking view from the rooftop garden of Up – Sunset Bar Lounge Bar, where a world of spirits awaits you. PZA’s commitment to culinary excellence is evident in its pizza offerings, prepared in the authentic Roman style and served with a surprising twist of bubbly champagnes and prosecco. For a taste of local delicacies, San Gregorio offers a well-stocked deli with a kitchen featuring salami and cheeses from the Lazio and Campania regions, paired with a generous wine list. And for a taste of international fusion, Temakinho’s Nippo-Brazilian cuisine will tantalize your taste buds.
Mall Mania: Rome’s Shopping Centers
For those who prefer the convenience of indoor shopping, Rome’s malls offer a delightful shopping spree. La Rinascente, on Via del Tritone, is the ultimate destination for luxury shoppers, with a vast selection of designer brands. But if you’re on the hunt for budget-friendly finds, the Porta di Roma shopping mall, the Euroma2 mall in EUR, and the new Maximo Shopping Center are your best bets. These malls boast a diverse range of brands, from Zara and Massimo Dutti to Douglas and Primark. For designer outlets at incredible prices, don’t miss the Castel Romano Designer Outlet, located in southern Rome. With 156 brands, ranging from Levi’s and Alberta Ferretti to Boggi and Diesel, it’s no wonder this is the best place in Rome for outlet shopping.
From bustling high streets to hidden gems, from luxury boutiques to charming vintage shops, Rome offers a shopping experience that will captivate every shopaholic. Whether you’re seeking the latest fashion trends, unique artisanal creations, or a bargain, the Eternal City has something for everyone. So, pack your shopping bags, embrace the vibrant atmosphere, and get ready to indulge in Rome’s retail paradise.
