Livorno, a charming Italian port city, might not have the high-end fashion boutiques of Florence or the unique alabaster treasures of Volterra, but it still offers a fantastic shopping experience for cruise passengers!
While you won’t find luxury designer brands like those found in major fashion capitals, Livorno has a great selection of well-known European brands like H&M, Zara, and Benetton. There are also charming boutiques and a few jewelry shops for those seeking something special.
Where to Shop in Livorno
The Main Shopping Streets
Livorno’s main shopping streets are Via Grande and Via Ricasoli. Via Grande is a vibrant street that cuts through the heart of the city, linking the Porto Mediceo (the historic port) to Piazza della Repubblica (the main square). This bustling street is close to the shuttle bus stops, making it easy to reach from the cruise terminal.
Via Ricasoli, located in the southern part of the city, is a bit further away from the port, but still easily reachable by foot – it’s less than a mile away! Via Ricasoli boasts a more upscale selection of boutiques.
Shopping Centers and Department Stores
For a more comprehensive shopping experience, head to the Centre Commerciale Fonti del Corallo, a large shopping mall situated a couple of miles east of the city center, behind the train station. If you’re looking for a department store, Coin offers a great selection of goods in a convenient location near Piazza Attias at the end of Via Ricasoli.
Shopping Tips for Livorno
Tip 1: Euro Only
Remember that the Euro is the only currency accepted in Italy, so make sure to exchange your money before you shop.
Tip 2: Cash is King
While most shops accept credit cards, it’s a good idea to carry some cash for small purchases like coffee, lunch, or souvenirs.
Tip 3: ATMs are Abundant
Finding an ATM (also known as a Bankomat) in Livorno is easy. You’ll find them in the city center, and the Unicredit Bank on Via Cogorano and the Sanpaolo Bank on Piazza Grande are particularly convenient for cruise passengers.
Tip 4: Pharmacies Offer More Than Just Medicine
In addition to medical products, pharmacies in Livorno offer a range of essentials for babies, as well as beauty products. Several pharmacies are located in the city center, including the Farmacia Comunale, which is open 24 hours a day.
Tip 5: Shop Hours and Closures
Most shops in Livorno are closed on Sundays and Public Holidays, and some also close on Monday mornings. Shops typically open between 9:00 am and 1:00 pm, and reopen from 3:00 pm to 8:00 pm.
Local Treasure: Gianni Cuccuini & Gabriella Billi
Livorno is also home to a local fashion gem – the Gianni Cuccuini & Gabriella Billi boutiques. This family-run business has been delighting shoppers since 1967. Initially specializing in accessories, they have expanded to include a curated selection of clothing and accessories from both Italian and international designers. Their keen eye for style has created a unique shopping experience that has attracted customers from all over the world. With five shops in Livorno, this local brand is a must-visit for any fashion-forward traveler.
Conclusion:
Livorno offers a delightful mix of international brands, local boutiques, and convenient shopping centers, ensuring a satisfying shopping experience for all types of travelers. Whether you’re looking for designer clothes, jewelry, or simply a quick pick-up, Livorno has something for everyone. With its charming atmosphere, welcoming locals, and easy accessibility for cruise passengers, Livorno is a fantastic destination for a memorable shopping adventure.
