Ready to experience the magic of shopping in Rome? This guide, born from years of exploring Rome’s hidden gems, will help you navigate the city’s vibrant shopping scene like a local. Whether you’re hunting for designer labels or unique vintage finds, this is your key to unlocking Rome’s best shopping experiences.
Where to Shop in Rome: A Neighborhood Guide
Rome’s shopping scene is as diverse as the city itself. Each neighborhood boasts a unique shopping experience, offering something for every taste and budget. From the high-end boutiques near the Spanish Steps to the charming vintage shops tucked away in Monti, explore these distinct shopping havens:
Shopping Near the Spanish Steps
This iconic area is a haven for luxury lovers. Stroll along the elegant streets, where Gucci, Prada, and Armani rub shoulders with local treasures like Fausto Santini. Even if you’re not a luxury shopper, the area’s energy and diverse range of shops make it an exciting place to explore. Find out more about this vibrant area in our dedicated guide!
Shopping Behind Piazza Navona
Piazza Navona is a masterpiece, but step beyond its grandeur to discover a treasure trove of shops on via del Governo Vecchio and via dei Coronari. Via del Governo Vecchio is a haven for unique boutiques, while via dei Coronari, once home to antique dealers, now offers a charming mix of shops and eateries. This area is perfect for a leisurely stroll, punctuated by charming discoveries and delicious snacks.
Shopping in Monti
Monti is a charming neighborhood with a heart of gold. Explore its cobblestone streets, discover hidden gems like the stylish boutiques on via del Boschetto and the antique dealers on via dei Serpenti. Experience the neighborhood’s authentic spirit, a world away from the city’s tourist hotspots.
Shopping by the Vatican
Via Cola di Rienzo, a bustling street connecting the Vatican to Piazza del Popolo, offers a blend of big names like Tiffany’s and local gems. Venture into the Prati neighborhood, a residential haven with charming shops and grand buildings. This area showcases a different side of Rome, where luxury meets everyday life.
Rome Shopping Essentials: Sales, Hours, and Local Customs
Ready to navigate Rome’s shopping scene like a pro? Understanding a few key elements can make your shopping experience a breeze.
When to Shop: Sales in Rome
Italy’s shopping calendar revolves around the twice-yearly sales, known as Saldi. The exact dates vary depending on the region, but in Rome, summer sales typically begin the first Saturday in July and continue through August. Winter sales, starting the first Saturday in January, last throughout February.
Shop Hours: The Italian Way
Italian shop hours might seem unusual, but they’re deeply rooted in local customs. Shops typically open around 3-4pm and close around 7-8pm. From Tuesday to Friday, shops open in the mornings (around 9:30 or 10) until about 1pm, then close for “siesta”, reopening around 3 or 4pm until closing again at 7-8pm. Saturday mornings, shops are open from 10-1pm, but remain closed until Monday afternoon. This “siesta” and weekend closure is common in small boutiques and neighborhood shops.
Shopping Etiquette: A Local’s Perspective
Rome’s shopping scene has its own distinct rhythm. Be prepared for a less customer-service-oriented environment than some other cultures. Don’t be discouraged by what may seem like disinterest or even rudeness from sales staff. Ask for assistance when needed. Remember, some shops have merchandise not on display, requiring you to ask for what you want. This might seem unusual, but it’s part of the local tradition.
Returns and Exchanges: A Reminder
Returning or exchanging items in Rome can be challenging. Outright cash refunds are almost non-existent. Credit card returns can be a complicated process involving paperwork and delays. Exchanges are more likely, but often require the item to be in its original packaging and unused. It’s best to be cautious when buying, as returns are rarely straightforward.
Rome’s Shoe Scene: A Shopaholic’s Dream
Rome is a shoe lover’s paradise. From luxury brands to local artisans, the city offers a diverse selection for every style and budget.
Luxury Labels and Local Gems
The Spanish Steps area is a great starting point for shoe lovers, featuring iconic brands like Prada, Gucci, Tods, and Fratelli Rossetti. But beyond the high-end boutiques, discover the artistry of local brands like Fausto Santini, known for their glove-like fit and exquisite craftsmanship.
Stylish and Affordable Options
Spanish brands like Geox and Camper offer stylish and well-made shoes at more accessible prices. Their shops are scattered throughout the city, including the main shopping areas.
Our Favorite Shoe Boutiques
Discover our curated list of shoe boutiques, each with its unique charm:
- Scarpe Diem: “Useless but beautiful shoes” is their motto, and they live up to it. Find them behind Piazza Navona.
- Fausto Santini: Chic, elegant, and meticulously crafted. Visit their boutique on via Frattina and be captivated by their beautiful bags.
- Fausto Santini Outlet: Discover the legacy of Fausto Santini’s father, Giacomo, at this charming outlet near the Monti neighborhood.
- Mencucci Boutique: Right next door to the Santini outlet, offering a selection of both shoes and clothes.
- L’Autre Chose: Located near the Pantheon, this boutique is a treasure trove of stylish shoes, bags, and clothing. Their shoes are a testament to comfort and timeless style.
Rome’s shopping scene is an adventure waiting to unfold. Armed with this guide, you’re ready to explore the city’s diverse offerings, from luxury boutiques to hidden gems. Enjoy the journey, and remember, shopping in Rome is an experience to savor.
