Rome, a city steeped in history, also boasts a vibrant fashion scene. If you’re looking for the best clothing stores in this stunning metropolis, you’ve come to the right place! As a Rome native, I’m thrilled to share my insider knowledge with you.
Ready to discover hidden gems and iconic department stores? Let’s dive into the world of Roman fashion!
Department Stores: Where Luxury Meets Everyday Style
COIN: Italian Style at its Finest
Coin, a historical Italian department store chain, is a true shopping paradise. With multiple floors brimming with hundreds of brands, both Italian and international, you’ll find everything from luxury designer wear to cute, affordable jewelry perfect for souvenirs.
Beyond fashion, Coin also offers cosmetics, home decor, and organizational items. You could easily spend hours exploring this treasure trove! While not the absolute cheapest option, Coin consistently offers year-round sales, making it a great choice for value-conscious shoppers.
Tip: If you’re visiting the Coin department store in Piazzale Appio, consider strolling through the second-hand clothing market on Via Sannio, just a short walk away, especially on weekdays.
Budget-Friendly Shopping: Affordable Style Without Sacrificing Quality
OVIESSE: Everyday Style for Every Budget
Oviesse (OVS) is the go-to for affordable Italian fashion. The quality is surprisingly good, especially for jeans which come in a vast array of styles and colors.
I even found maternity and newborn clothes here at very competitive prices, with a focus on organic cotton. Whether you’re looking for casual wear, office-appropriate pieces, or even shoes, Oviesse has something for everyone.
Tip: Don’t forget to get their loyalty card for even better deals and sales throughout the year.
BENETTON: Italian Quality at a Reasonable Price
For those seeking high-quality fabrics like cotton and wool, Benetton is a fantastic choice. It’s hard to find pure wool in Italy these days, but Benetton delivers!
Benetton is known for its beautiful children’s clothing, with stylish designs and soft fabrics. They also boast a wide range of colors, using non-toxic dyes, making it a safe and responsible choice for little ones.
Tip: Be prepared for crowds, especially on weekends. Weekday visits offer a more peaceful shopping experience.
BERSHKA: Trendy and Affordable
Bershka targets a younger audience, offering a fresh and trendy aesthetic. While you’ll find basic garments, the emphasis is on teen-friendly styles – think killer tops, corsets, and miniskirts.
If you’re traveling with a teenager, they’ll definitely appreciate a stop at Bershka!
KIABI: Budget-Friendly Fashion for the Whole Family
Kiabi is a French brand offering affordable fashion for the whole family. Though located in the outskirts of Rome, it’s worth the trip if you’re seeking budget-friendly shopping without compromising on variety.
The style might be simple, but there’s a wide selection for everyone, including plus sizes. And if you’re looking for basic t-shirts in a rainbow of colors at incredible prices, Kiabi has you covered!
Luxury Shopping: For the Discerning Shopper
CONBIPEL: Italian Leather and More
Conbipel is known for its high-quality leather goods at reasonable prices. Today, they also offer a wide range of cotton, wool, and synthetic fiber clothing for every occasion.
Their focus on quality at a fair price makes Conbipel a favorite among discerning shoppers. With spacious stores and a good selection of handbags, shoes, and genuine leather belts, Conbipel is a great place to find timeless pieces.
LA RINASCENTE: Rome’s Grandest Department Store
La Rinascente, the oldest department store in Italy, is a true landmark. Their history dates back to 1865, and the name “Rinascente,” meaning “reborn,” was chosen after a fire destroyed their Milan store in 1918.
Today, the Rome location is the most beautiful Rinascente in Italy, with a stunning space and lighting design that complements its location near Rome’s luxury shopping streets. Here, you’ll find high-fashion brands, designer clothes, handbags, shoes, and jewelry.
Don’t miss the rooftop terrace, featuring a bistro, shops selling gourmet desserts and sparkling wines, making it the perfect spot for a luxurious break.
The Rising Star of Roman Fashion: Primark
Primark, the Irish clothing, accessories, and home items brand, has taken Rome by storm in recent years. Their popularity is attributed to their affordable prices and vast selection.
While many adore Primark, I personally prefer the style of Oviesse clothing and tend to avoid crowded shopping experiences.
To find a Primark store, you’ll need to visit one of the shopping malls in Rome, which are a bit further out unless you’re driving.
Whether you’re a seasoned shopper or a first-time visitor, Rome’s diverse fashion scene has something for everyone! From luxury department stores to budget-friendly gems, get ready to explore and discover your own style in the Eternal City!
