Ready to explore the fashion, history, and charm of Rome? You’ve found your perfect shopping companion! I’ve poured years of experience into creating this guide, filled with hidden gems, insider tips, and everything you need to know to make your shopping adventure in Rome unforgettable.
Let’s dive into the world of shopping in Rome! From luxury brands to local treasures, from trendy boutiques to vintage finds, this guide will lead you to the best shopping experiences in the Eternal City.
Where to Shop in Rome: Your Neighborhood Shopping Guide
Rome is a city of captivating neighborhoods, each with its unique shopping personality. Let’s explore a few of the most charming areas to find your perfect shopping paradise.
Embrace the Glamour Around the Spanish Steps: The area around the Spanish Steps is Rome’s undisputed shopping hub. From Gucci and Prada to Fausto Santini, you’ll find both renowned international brands and local designers. Even if you’re looking for smaller, more affordable shops, this neighborhood has something for every taste and budget. It’s a place where Romans themselves love to shop, and you’ll feel the pulse of the city’s style as you stroll through its boutiques.
Uncover Hidden Treasures Behind Piazza Navona: Stepping away from the bustling Piazza Navona, you’ll discover a world of charming boutiques and vintage finds. Via del Governo Vecchio is a haven for those seeking unique pieces and a vibrant atmosphere. Don’t miss the chance to explore Via dei Coronari, once a hub for antique dealers. While the antique scene has diminished, this street remains a treasure trove of shops and eateries. These streets are perfect for spending a delightful afternoon, soaking in the city’s magic and finding those special keepsakes.
Embrace the Old World Charm of Monti: For a truly authentic Roman shopping experience, head to the Monti neighborhood. Cobblestone streets, cozy cafés, and quaint boutiques create a delightful ambiance. With its history dating back 2,000 years, Monti has an old-world charm that’s hard to resist. You’ll find a mix of modern and antique shops, and the streets are lined with local artisans showcasing their unique crafts. Monti is a haven for unique gifts, handcrafted souvenirs, and a taste of authentic Roman life.
Discover the Upscale Chic of Prati: If you’re seeking a sophisticated shopping experience, Prati is the place to be. This upscale neighborhood offers a mix of big-name brands and charming boutiques. Via Cola di Rienzo, the main shopping street, boasts Tiffany’s and the Coin department store, providing a blend of international flair and local charm. Venture into the more residential parts of Prati, and you’ll discover a treasure trove of creative and stylish shops. This neighborhood offers a glimpse into the elegant side of Rome, with its grand buildings and sophisticated atmosphere.
Understanding the Rhythm of Roman Shopping: Sales, Hours, and Holidays
Shopping in Rome follows a unique rhythm, different from what you might be used to. To avoid any surprises, let’s explore the ins and outs of sales, shop hours, and holiday closures.
The Twice-Yearly Sale Season: A Shopper’s Paradise: In Italy, sales (called Saldi in Italian) happen twice a year – once in winter and once in summer. The exact dates vary depending on the region, but all shops in a given region must start and end their sales on the same day. In Rome, summer sales typically start on the first Saturday of July and run through most of August, while winter sales begin on the first Saturday in January and continue through most of February.
Embrace the Relaxed Pace: Shop Hours and Lunch Breaks: Traditional Italian shop hours have a unique rhythm. Shops typically open around 3-4 pm and close around 7-8 pm. From Tuesday to Friday, shops are open in the morning from around 9:30 or 10 am until about 1 pm, then close for a “siesta” (lunch break), reopening around 3 or 4 pm and closing again around 7-8 pm. On Saturday mornings, shops are open from about 10 am to 1 pm, and then close until Monday afternoon. It’s essential to be aware of these hours to plan your shopping trips efficiently.
Holiday Spirit: Respecting Time for Rest: Unlike many other countries, holidays in Italy are not shopping days. Instead, they are a time for Italians to relax and enjoy time with loved ones. Shops are closed on Christmas Day, New Year’s Day, Easter Monday, and May 1st, which is the European “Labor Day” holiday. Remember to respect these traditions and plan your shopping accordingly.
Shoe Shopping in Rome: Finding the Perfect Pair
Rome is a paradise for shoe lovers! Whether you’re looking for luxury brands or local treasures, there’s a shoe shop for every style and budget. Here are some of the best places to find the perfect pair in the Eternal City:
Spanish Steps: A Haven for Iconic Brands: Around the Spanish Steps, you’ll find the most famous names in shoe design – Prada, Gucci, Tods, and Fratelli Rossetti. But don’t forget to explore local brands like Fausto Santini, known for their exceptional leather shoes that feel like a second skin. For those seeking stylish and well-made shoes at a more affordable price, Spanish brands Geox and Camper are excellent options. You’ll find their shops throughout Rome, including the main shopping areas.
Hidden Gems for the Discerning Shopper: For a truly unique shoe shopping experience, venture beyond the mainstream. Here are some of my personal favorites:
- Scarpe Diem: This boutique, located on Via di Parione 40 behind Piazza Navona, lives by the motto “useless but beautiful shoes.” Prepare to be captivated by their unique designs.
- Fausto Santini on via Frattina: This chic boutique offers exquisite, expertly crafted shoes and bags made from the finest leather.
- Fausto Santini Outlet: This outlet, located near the Monti neighborhood on Via Cavour 103, is a haven for bargain hunters. Run by Giacomo Santini, Fausto Santini’s father, this outlet offers exceptional quality at discounted prices.
- Mencucci Boutique: Next door to the Santini outlet, Mencucci offers a selection of both shoes and clothing.
- L’Autre Chose: Near the Pantheon, this boutique offers a stunning selection of shoes and bags. Their shoes are stylish, comfortable, and built to last.
Navigating Italian Shopping Etiquette: What to Expect and How to Be Prepared
Shopping in Rome, and in other parts of Italy, can be a unique experience. To avoid any surprises or disappointments, here are a few things to keep in mind:
Embrace a Different Approach to Customer Service: Remember that Italy has a different approach to customer service than many other countries. You might encounter sales staff who seem less attentive or even a bit indifferent. Don’t be discouraged! If you need help, simply ask. You’ll find that many staff members are helpful and friendly, but sometimes you might need to be more proactive in seeking assistance.
Enjoy the Art of Browsing and Discovering: In some traditional shops, much of the merchandise might not be on display. You’ll need to ask for what you want, which can be a delightful way to discover hidden treasures. Don’t worry if you request to see something and then decide not to buy it. It’s a common practice in these shops.
Trying On: Be Aware of Potential Limitations: In some smaller shops, you might not be allowed to try on certain items, such as sweaters, blouses, or lingerie. This is because these items are more susceptible to damage or staining. While this practice is gradually fading as larger stores become more accommodating, it’s something to keep in mind, especially when shopping in smaller boutiques.
Exchanges and Returns: Understand the Local Practices: Returns and exchanges can be more challenging in Rome and other parts of Italy. Full refunds are rare, and exchanges are often limited to store credit. The process can be complex, involving paperwork and waiting periods. It’s best to be aware of these limitations before making a purchase. If you’re unsure, ask the shop staff about their return policy.
Embrace the Adventure: Shopping in Rome is an experience in itself. Enjoy the unique atmosphere, the charming boutiques, and the friendly (and sometimes slightly eccentric) shopkeepers. Be open to exploring, trying new things, and discovering hidden gems. Remember, Rome is a city that rewards those who embrace its unique rhythm and traditions.
